Feb 19, 2007
The other day I was riding on the subway. I noticed a muslim girl wearing a Hijab or headscarf. It was black. When we exited the train together, I noticed that in dark grey were Calvin Klein logos all over here Hijab. I was a bit stunned by that. Is that allowed? Who knows. It got me thinking about religion and commercialism. I read a story a few years ago about an orthodox jewish grandmother in brooklyn who was making really cool yamikas. She was putting nike logos on them and they were selling like hot cakes. Not exactly what the rabbi had in mind I'm sure. I wonder why marketers themselves haven't tried to go down this shameless path. I was thinking about baseball stadiums that are all named after corporations now. What if churches and synagogues started licensing the rights to name their holy places. Instead of St. Patrick's cathedral it could be Citibank Church. Maybe even pop in an ATM or two or better yet a food concession. Maybe grab a cup of dunkin donut's coffee and a big mac while listening to your priest or rabbi drone on.