Feb 19, 2007

Marketing


The other day I was riding on the subway. I noticed a muslim girl wearing a Hijab or headscarf. It was black. When we exited the train together, I noticed that in dark grey were Calvin Klein logos all over here Hijab. I was a bit stunned by that. Is that allowed? Who knows. It got me thinking about religion and commercialism. I read a story a few years ago about an orthodox jewish grandmother in brooklyn who was making really cool yamikas. She was putting nike logos on them and they were selling like hot cakes. Not exactly what the rabbi had in mind I'm sure. I wonder why marketers themselves haven't tried to go down this shameless path. I was thinking about baseball stadiums that are all named after corporations now. What if churches and synagogues started licensing the rights to name their holy places. Instead of St. Patrick's cathedral it could be Citibank Church. Maybe even pop in an ATM or two or better yet a food concession. Maybe grab a cup of dunkin donut's coffee and a big mac while listening to your priest or rabbi drone on.

11 comments:

Anonymous said...

Thought about this topic when I was in Yosemite National Park - beautiful place to all of you who haven't been there (look it up on Flickr) - I was surprised that lookout points or trails up to the peaks weren't sponsored by corporations. I'm glad they aren't, but I am very surprised that since we allow Coca-Cola, Pepsi and Snapple to set up vending machines INSIDE schools that anything remains somewhat sacred in this country (and world). Why wouldn't Kodak or Nikon put up signs where millions of people clamor to take pictures? Has nobody thought of this yet? Who in Congress would vote down millions in naming rights at our National Parks? - Keith

FerdinandKreozot said...

I thought about it myself and
on the other hand, why deprave Muslim people of wearing designer Burquas and stuff?
Also, why not let their outfits influence western fashion the right way?
Imagine a girl in a skimpy tank top, micro Skirt and a platform heels wearing head-covering thingy?
Eventually, that would become point of mystery and no one would care about T&A any more, everyone would like to see the eyes and lips, and censors would flip out. There would be all these rules about half a nose showing or Angry letters to editors for pupil exposure :)
Cool stuff!
Cheers to you,

Milenko

jrmedia - on painters & painting said...

I'm kinda suprised that churches haven't taken to neon signs...
On the manhole thing, check out a book by Robert Melnick... yep, all about manholes...

Tommy Kane said...

I Some very interesting and funny thoughts. Milenko is on to something. Maybe Donna Karen will come out with some head thingys.

Ana Banana said...

This reminds me of the man who was selling the advertising space on his forehead to the highest bidder on Ebay! A company called, SnoreStop, paid him $37,375 for the privilege!

Corporations are out of control. The advertising industry just takes advantage of that fact.

Nice sketch, by the way.

Hami said...

Tom, its weird you see the scarf the girl was wearing as a piece of religious cloth and somewhat sacred?. Its not, its just a piece of cloth. Covering her head is a religious act, but whichever cloth she chooses to use is not an issue, branded cloth or otherwise. A scarf is just another piece of clothing, be it a shirt or a pair of trousers. The same thing with places of worship, where muslims pray does not necessarily make the place sacred, but the act of praying is a religious act. Muslims can pray everywhere...even in a parking lot with a huge Pepsi billboard on the side.

Felicity said...

In Kuwait, and probably other countries, the ladies are required to cover their hair, their arms and their legs for modesty but that is not compulsory and it's a lot more relaxed in recent years. It's a myth that they are forced to, and I can understand how they feel about the pressure in the West to take them off if they are used to it. Designer wear is big in the Middle East and there are all sorts of ways around it while still covering up. Like wearing long sleeves and jeans but keeping the designer scarf, match the extremely tight figure hugging clothes! (But with something, perhaps a mini skirt or long top, from revealing too much) You'd be surprised how sexy these ladies can look and yet stick to the 'rules'! The more old fashioned ones wear either looser clothes or cover up completely. I heard from one lady that the scarf is actually a fashion statement now, even amongst those that don't normally wear them. Woman in the ME are not the helpless victims the West likes to make out they are. It's a matter of pride or dignity, not repression.

Sorry to sound so serious today!

Tommy Kane said...

You learn something new every day.

Ana Banana said...

It is a symbolic sign of the times, Hami, that corporations are making themselves obnoxiously present in a lot of our public institutions, along streets and highways everywhere, in the media (movies, radio, internet, etc.), and on the personal items that we buy, whether it be a pair of pants or a scarf. And even though people of ALL religions can pray anywhere, even underneath a Pepsi billlboard, it is an offensive juxtaposition for some since it smells of commercialism -- the few making millions off of the many! The woman who is praying underneath that Pepsi billboard might be the same woman who is working in a factory in Jakarta hoping to make enough with her $3 of pay per day to feed her hungry children. Meanwhile, the executives at Nike are living the good life here in USA making millions!

FerdinandKreozot said...

Yeeah... Filthy corporations.

Anonymous said...

its not really a big deal